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Seoul Map
Language :
Korean、Some Staff Can Speak Chinese、Some Staff Can Speak English
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SM Fans cannot resist! A museum of SM idol collections

【SMTOWN MUSEUM】 is now opened, located on the 3F in Gangnam 【COEX】 of 【SMTOWN】. SM fans are so excited of the museum exhibits, including the history of SM idols, many undisclosed images, real clothes the idols have dressed, and limited on site products. Experience the charm of idols at the SMTOWN Museum!

Notification from the Booking Center

SM Idols gathering! Hologram live concert in SMTOWN theater>> Browse for SMTOWN MUSEUM ticket, TVXQ!, EXO, SUPER JUNIOR, Girls' Generation, Red Velvet and other SM artists performance list

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■Feel the Korean Idols at the “SMTOWN@coexartium”
Samseong-dong COEX“SMTOWN@coexartium” has been opened on January 13th, 2015. Here on each level, a space created by SM Entertainment offers a chance for fans to contact with their idols. "SUM", an official store of SM Entertainment, offers many commercial products of the idols under their flag. The “SMTOWN LIVErary CAFÉ” is a coffee shop that offers unique desserts named by different singer albums. The SMTOWN THEATRE“ offers hologram performance and facilities for idols meeting with their fans. This place shall become a famous location for idols to interact with their fans for Korean and foreigners.
→For more details, please click "SMTOWN@coexartium"
■Double the enjoyment!"SMTOWN Theater" is located inside the Gangnam composite center "COEX" on the 5F.
The facility provides high-quality audio equipment and uses three huge screens for its performances.

→"SM Idol gathering! Hologram live concert in SMTOWN theater"

Booking Notes

Booking Notes
Depart 1People
Accepted Size for Reservation 1People
Age Restriction No Restrictions
Children can participate for free Up to a maximum of 3 years of age
Included Service Admission Ticket
Pick-up Service None
Payment Method Online Payment(Credit Card(VISA, MASTER, JCB))
※The payment method varies depending on the currency you are charged in.
Main Organizing Company SMTOWN
Business Hours 11:30~20:50 (Entry time until 20:00)
Off Day(s) All year round
Deadline Sold Regularly(Until 2019-09-30)


●Ticket booth opening hours: 11:30~20:50 (All year round)
●English Pamphlet: Yes; English speaking staff: Partial; English subtitles: Partial

※ Customers reserved for 11:30 performance, please claim the ticket at the ticket booth during opening hours.
※ Customers arrived more than 5 minutes after the show has begun will be arranged to participate in the next performance. Please prepare enough time to enter.
※ Food and drink are not allowed bringing into the museum. (Bottled water is allowed)
※ Photo and video shooting are not allowed.
※ Prepare or bringing SM idol gifts, fan letters, flower wreath into the museum is not allowed.
※ MCN STUDIO may not be entered on the days scheduled for program shooting.
※ If ticket is lost or stolen, the organizer will not be responsible (Ticket cannot be reissued).

Cancel Policy

・2 days before participating day: 50% of the travel/performance payment
・0~1 day before participating day: 100% of the travel/performance payment

※ The rules above apply to reservation change (participating date and number of participants). Please take note of it.
※ Cancellation requests submitted during the non-business hours of the Hanchao Reservation Center will be treated as submitted on the next business day.
※ If the customer cancels an order paid for with Alipay because of a sudden change of mind, he or she has to be charged 3% of the payment for the travel/performance as a processing fee. It is based on Alipay overseas service policy.
※ An order can not be cancelled if the cancellation request is made too many days after the payment: over 80 days if you paid with Alipay, over 180 days if you paid with UnionPay, over 90 days if you paid with WeChat Pay and over 1 year if you paid with credit card.

Review Inquiry on this Travel Itinerary
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(Update History) Update History
19.04.10 start booking.
※Starting from December 1st, 2018, the opening hours will change from 11:30~22:00 to 11:30~20:50. Please be informed.(2018.11.26)

※ The posted information may be changed without additional notice. Please be aware that the integrity of the posted information is not guaranteed.

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